The prime driver of pre-exposure prophylaxis (PrEP) use among men who have sex with men (MSM) may not be perceived as a high HIV infection risk, but a healthy sense of self-esteem and distinctiveness, findings published in HIV Medicine suggest. “Results indicate that the decision to take PrEP is associated with the constructs of identity […]
The post Shift to Identify Focused Messaging May Increase PrEP Uptake first appeared on Physician’s Weekly.
